About Dr. Linen
Durability, comfort, hygiene, sustainability, and affordability are the characteristics that hoteliers desire in their linen, but almost never get all together. If a product is sustainable, it also tends to be too expensive; if hygiene is its defining feature, perhaps comfort is compromised.
No more. Austria-headquartered, eight-decade-old fiber giant Lenzing Group and Dubai-based linen management company Rent-A-Towel have come together to produce, process, and supply bed and bath linen to the global hospitality and healthcare industry. Their innovative product combines all five characteristics in a single, science-backed, tested solution that is the future of linen – Dr. Linen ™
Dr. Linen’s range of bed and bath linen has been developed with the combination of TENCEL™ (a product of the Lenzing group) and Cotton. TENCEL™-branded fibers, which are manufactured sustainably using an award-winning closed-loop production process.
Dr. Linen Features
Durability
This quality is built into the product, even into its name. TENCEL™ comes from Tenacity (‘Ten’) and Cellulose (‘Cel’). It uses fiber which has the highest strength in the cellulose fiber family, comparable to that of polyester, which has traditionally been used in linen to provide strength. But since it is cellulose-based, TENCEL™ Fibers provides comfort that is superior to cotton, thus offering the best of both products.
Superior moisture management
TENCEL™ fibers absorb and distribute moisture quickly over a large surface. Normal cotton has 6-8% moisture regain; TENCEL™ has 10-12% moisture regain. Higher the regain, better is the moisture regulation and comfort.
This characteristic offers better absorption of water by bath towels, as well as shorter drying times during the laundry process. Since it ‘breathes’ better than the average fabric, it takes care of the hygiene component in the laundry itself.
Improved guest comfort
When traditional linen such as cotton-polyester blends is used, even when the room is air-conditioned, a guest in deep sleep may be forced to wake up after a few hours because the moisture released by the body has not been absorbed by the bed linen. Synthetic fabrics incorporated in duvets also reduce moisture evaporation, making the guest uncomfortable.
TENCEL™’s inherent moisture management offers thermal regulation; sleep comfort and body temperature regulation studies have found that guests’ sleep quality is much better when using TENCEL™ bed linen. The fabric has better touch and a cool feel at all times, and the guest wakes up fresh.
Built-in hygiene
In the pandemic scenario we are in, hygiene plays a paramount role. Anyone checking into a hotel needs and wants hygienic linen
Dr. Linen™’s better moisture management also creates unfavorable conditions for the growth of bacteria or mildew, compared to when 100% cotton products are used.
Cost-saving laundry process
Let us examine the picture of the hospitality industry today. With inconsistent room occupancy trends, hotels will need at least a year or two to regain financial stability. With cost optimisation at the top of their wishlist, Dr. Linen product will be appealing for everyone.
Dr. Linen™ fabrics dry faster, the turnaround time is also shorter. Most importantly, these fabrics require less water during the laundry process.
Keeping the characteristics of TENCEL™ fibers we don’t need a 45 minute wash cycle. We can manage it in 30 minutes instead. Lower water requirements and lower utilities costs translate to more affordable linen management expenses for hoteliers and laundries.
Right product, right place, right time.
Recently, the UAE government has put sustainability at the forefront of tourism, and Dubai’s Department of Tourism and Commerce Marketing has insisted hospitality industry to comply with sustainability measures from 1st July 2021.
The choice of linen will shift from brand standards like 100% cotton, which is a water-intensive crop, to sustainable, hygienic options like Dr. Linen™